Responding to ‘Change Indicators’ Critical for Payers to Optimize Sales Cycle

The ubiquitous spotlight of health reform wasn’t always this bright. The health care sector, like other markets, has had its share of change indicators over the years that have led to this moment. Historical events – or change indicators – foreshadowed the passage of the Patient Protection and Affordable Care Act (ACA) that has created seismic shifts in how health insurance is sold, delivered and serviced. And it’s the smart health care executive who has identified these events and the trends they produce who is delivering value and market share to his or her company.